What does angs Primary Design School mean？

设计小学不是学校，她只是每个人心里的小美好。每件产品都是我们的影子，你会发现我们的某个小同学跟你回忆中的某人很像，然后你会哈哈一笑，或者你会给他打个电话，告诉他：“嘿，猪头，我今天想起你了！”

我们也不会把顾客奉为上帝，我们没有在为谁服务，我们在想念我们的同学，珍惜我们的爱人。你可以跟我一起想念，也许有一天，我们还会互相想念。

我们希望以平视的角度表达对生活的态度，不高高在上，也不亦步亦趋。我们拥有那么多相同或相似的经历：我们的成长环境、受教育的方式、爱情的萌动、历久弥坚的友情，等等等等。

我们都在奔着幸福的方向努力打拼，但幸福是什么？

成绩优秀、名校毕业、事业顺利、功成名就？似乎并不完整，在我们看来，这些辞藻完美但干瘪。真正的幸福，应该是儿时1毛一根的冰棍，是省出来零食钱买的塑料小兵，是下雨时胡同口泥巴做的大坝……那些从记忆的角落里搜罗出来的闪亮往事，虽然微不足道，但每经提及都会拍着大腿笑到肺疼，笑完之后居然有点想哭的幼稚蠢事……

回归小学，回归纯真，用大家都熟悉的故事抚慰忙碌却渴望情感的灵魂。

Primary Design School is not a school. It’s just the simple happiness in every one’s heart. Every product has our unique label, and sometimes you could find one of them reminds you a person in your memory. Then you would laugh, or maybe you’d call him and say:” Hey, buddy. I’m thinking of you!”

We love our customers, but do not value them as God. We are not serving anybody. We are just thinking of our classmates, treasureing our lovers. You are welcome to join us. Maybe someday, we’ll be thinking of each other.

We hope to express our attitude toward life, but in a mutual way. Not from high above, but not blindly follow either. We have so much similar experiences: the environment that we grow up in, the way we were educated, our feeling for love and friendship, and much more.

We are all working hard toward happiness, but what is happiness?

Having perfect grades, graduating from a good college, developing a successful career, being famous? These do not seem to be complete “happiness”. In our world, these phrases are perfect but hollow. The true happiness for us is the 10-cent ice-cream, is to save snack money for plastic soldier figures, is building a dam before our drive way on raining days…These shiny memories in the corners of our minds are insignificant, but we laugh so hard each time we bring them up, however, in the end, we still feel a little sad, for these silly things will never come back…

So, let’s return to primary school, return to naivete, and comfort our busy but desperate souls with these familiar stories.